NOW Broadband overview
| Provider | ![]() |
|---|---|
| Technology types | Fibre to the cabinet (FTTC), Fibre to the premises (FTTP) |
| Network used | Openreach |
| Minimum download speed | 67 Mbps |
| Maximum download speed | 300 Mbps |
| WiFi technology | WiFi 5 |
| Pay TV | ✅ |
| Landline service | ✅ |
| Static IP available | ✅ |
| Symmetrical speeds available | ❌ |
| Our customer service rating | 8/10 |
| Our router rating | 7/10 |
| Our value for money rating | 8/10 |
NOW Broadband explained
NOW Broadband is a full fibre broadband provider that uses the Openreach and CityFibre networks to service its customers.
NOW is a wholly-owned subsidiary of Sky Broadband, and the two are quite closely integrated. When you buy NOW Broadband, it is essentially Sky service you are receiving, down to the customer support team used, and the website you sign up on.
Basically, NOW offers access to some of Sky’s cheaper broadband deals, with different branding, and often different pricing as well.
Our NOW Broadband review video
Router options
NOW Broadband comes by default with the same Sky Broadband Hub router that Sky ships to new customers.

This router comes with WiFi 5, four gigabit Ethernet ports (one of which is a WAN port) and a phone port.
However, you can also choose to upgrade to the Sky Max Hub when buying NOW Broadband for an additional monthly fee.

This is a WiFi 6 router, offering better wireless signal and speeds, with essentially the same ports available as the regular Broadband Hub.

Pay TV options
The NOW brand is actually structured around pay TV.
NOW is basically used by Sky to allow customers to access their TV channels on a more flexible basis, allowing you to stream shows that you want to watch through the app, without committing to a long-term plan with a set-top box.
For example, you can buy monthly or daily passes to Sky Sports, allowing you to subscribe for a short period to watch a cricket match or a particular Formula 1 race.
Other Sky programming such as entertainment, US box sets, and movies is also available through NOW TV.
Just note that you can’t build a combined broadband and TV bundle with NOW. After buying NOW Broadband, you’ll have to go back and get NOW TV separately.
However, there is also the option to bundle a more traditional Sky TV plan with your NOW Broadband order, as you complete the NOW checkout process on Sky.com.
This gives you access to arguably the best range of channels of any pay TV provider, including add-ons such as cartoons and TNT Sports, potentially for a cheaper monthly cost than with NOW TV if you don’t mind committing to a longer-term plan.
The other benefit of bundling Sky TV with NOW is that it allows you to get access to the Sky Stream TV box, rather than having to supply your own way of accessing the NOW TV app to stream the shows you want to see.
Landline calling options
NOW Broadband comes with landline service free of charge when you buy if desired, which is quite good to see. Some other providers now charge a monthly fee for this service.
By default, you pay per minute of calls made, but there are three other inclusive calling bundles you can choose to include as well, for an additional monthly fee:
- Talk Evenings and Weekends (unlimited inclusive calls to UK landlines and mobiles)
- Talk Anytime (unlimited inclusive calls to UK landlines and mobiles, at any time)
- Talk International (unlimited inclusive calls to UK landlines and mobiles, plus 50 overseas destinations)
These bundles can help cover you for the most common types of calls that you make, avoiding having to pay per minute for most of your landline calling.
Other add-ons
NOW Broadband is a fairly basic broadband provider, and as a result, they don’t offer much in the way of other add-ons, like SIM-only plans, or 4G broadband backup devices.
However, it is worth knowing that if you buy the Sky Max add-on to get the upgraded WiFi 6 router, you also get a WiFi guarantee from NOW.
This means that they will send you mesh WiFi units as needed to ensure you get at least a baseline level of WiFi speed throughout the house, which can be useful if you have a larger property.
Customer service
NOW Broadband is almost completely integrated with Sky, and as a result, the two use the same customer service team.
The good thing is, Sky generally has some of the best customer satisfaction of any of the UK’s bigger broadband providers, according to Ofcom data.
They are easy to reach over the phone, and are quite helpful when you get in touch. They generally receive fewer customer complaints than the likes of BT and Virgin Media, which is good to see.
Value for money
NOW Broadband can offer good value for money, but before buying, it’s a good idea to compare their deals to those of other similar providers, such as Vodafone, Plusnet, and BT.
The thing about NOW is though they can be cheap, their default WiFi router isn’t the best on the market. You can get a similar broadband deal with better WiFi tech from some other providers like the ones we just mentioned.
Therefore, before buying NOW Broadband, make sure to put in your postcode at the top of this page to see the best broadband deals available at your address when you’re reading this.









